Did you see our Aphrodite candle featured in the New Retailing Insights (formerly New Age Retailer)? We are so proud of her and in honor of the approaching month of love, we are bringing her out of her short retirement and offering her at a 30% discount for a limited time. We are only making 30, so get your inventory right away.
To celebrate Aphrodite and the power of Love – ask for the shelf talker of Aphrodite love spells to put in display with your candles!
5 Ways To Use the Energy of Capricorn For Business Growth
As we move
into the month of January, we tend (as a collective) to let go of the old and
embrace the new. On a personal level,
many people start resolutions – they quit smoking, begin an exercise program,
let go of self-defeating behaviors, or try to eat less. Why?
The sign that governs most of the month of January is Capricorn, and the
cosmos urges us to take responsibility for our lives.
In business, the astrological month of Capricorn (which naturally rules business) provides us with the energy to make a plan. Take time throughout this month to begin to structure how you want your year to be. Do you want more business? Do you want to do new products? In general, where is it that you want your business to grow?
Need A Little Help Getting Started?
Let me give you 5 suggestions.
Start Setting Goals – Do you have goals? Begin by creating small goals that you can easily achieve and then advance your business goals into larger “big picture” goals.
Focus on Profit, Not Turnover – For some reason, we humans have a natural tendency to think that more is better. Sometimes, in business, less is more. Make a list of your high profile clients and cater to their needs (more on this later). Focusing on your best most loyal customers is a great place to begin to meet your income needs, and boost your profit margin. Sure we all need new customers and clients, but often we are focused on the people outside our business and not focused enough on those inside our business.
Create Products That Generate Income – I have said this elsewhere, but it deserves to be said over and over again – stop selling to yourself and start selling to your customers! Sure, I know what it is that I like, and sometimes people like the same things that I like, but that does not mean that it will work in my business. Look over your business and start thinking like a customer – why do your customers come to you and focus on their wants and needs, not your personal tastes.
Focus on Customer Services – Serve your customers well. The more you are available to work with your clients and customers on the issues that they need assistance with the more they will be receptive to buying your services or products. Staying in the mindset of ‘I am not giving anything away for free’ may be one of the reasons you are stuck where you are in your business.
Build Rock Solid Procedures – Does your business have procedures in place for any situation that may come up? Sit down and think about new procedures that you can make that will make your customers and your life easier.
One of the things to remember about the sign of Capricorn is that it is ruled by the planet Saturn. Saturn likes discipline, boundaries, structures, and responsibility. His world is not the world of dreams and good intentions – other planets rule that. While we are in Saturn’s house, he expects us to work hard, strive, overcome obstacles, and learn through our experiences. With that being said, our plan is an action plan; not a wishing plan. We have to do the work. Although saturnine tasks are often hard, they are the most rewarding when you see the fruits of your labor manifest in your life.
Planetary Guide:
Good
Planning Days: Jan 1, Jan 8, Jan 13, Jan
23, Jan 27 – Jan 31
Challenging Planning Days: Jan 2, Jan 9
Good Money Days: Jan 13, Jan 14, Jan 15,
Jan 20 – Jan 31
Challenging Money Days: None
Good Action
Days: Jan 12, Jan 21, Jan 23
Challenging Action Days: Jan 1, Jan 19,
Jan 20, Jan 22, Jan 24 – Jan 31
Having a book (Coventry Magic) out in the market is a game
changer. Personally and professionally
there is a different view people take towards you when you talk about your
“book”. There are a range of responses;
from awe and acting like I am famous to questioning
whether I am a rebel and self published or a “legitimate” author who used a
publisher. People are fascinated about
how I became an author and look at me with new eyes like I am a newly born
expert – or at least acting like what I have been saying for years finally
makes sense now that is it written in indelible ink upon pages that have been
bound together.